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Age-It-Yourself
Watch out, whiskey drinkers. Everything you know – or think you know – about taste, process and quality could be about to change. Having realised that the difference between top-shelf whiskey and...
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Putting the brand on ice
How cool is that? In a recent collaboration, premium whisky brand Chivas Regal 18 commissioned Italian design house Pininfarina to create a limited edition ice press for the on-trade. The press, which...
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Couture cocktails
It’s well known that our sense of smell affects the subtleties of taste. You need agood bouquet to avoid blandness. And blandness is something to make any tasteful fashion house bring up its bellini....
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A whisky that speaks to you
When your whiskey starts sending you messages, you might think it’s time to ease off on the hard stuff. But it’s OK. You’re not caught up in a 21st Century re-make of The Lost Weekend. Global drinks...
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Whisky rocks
Japanese whisky brand Suntory has distilled its creativity into a new format: ice. Using a CNC router (think 3D printing in reverse) these cooler than cool ice cubes have been carved by the latest...
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Spice up your sundowner
We don’t know about you, but sometimes a Whisky Sour can do wonders for one’s sense of wellbeing. A well-timed, well-balanced Margarita can seem to have medicinal benefits. And a Daiquiri on a sunny...
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Taste the music
When visuals, sounds, scents, tastes and textures are blended together, our senses become heightened. Johnnie Walker Red Label is using this idea to promote the launch of their Johnnie Walker and...
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Absolut-ly gripping
You probably associate Absolut with artistic expression, but did you know that it all began back in 1986, when Andy Warhol approached the brand to Campbell’s-soup it up in his artwork? Absolute jumped...
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A swig of pig
A quick history lesson. Back in prohibition-era USA, deprived drinkers would have to endure all kinds of indignity to get their hands on a bottle. Often, illegal drinking dens would lay on...
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Every cloud
We Brits love a tipple. But why sip, when you can inhale? From their emerald green boating lake on top of Selfridge’s to The Guinness Tasting Rooms in Dublin, Bompas & Parr have become well known...
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